Brand management
G
Gabriana Cervantes
- Brand Awareness Section- Overall Awareness: - Gauge Chart: % of target audience awareness (e.g., 70%).- Top-of-Mind Awareness: - Bar Chart: Number of unprompted mentions vs. competitors.---2. Brand Perception Section-Quality Ratings: - Star Rating: Average rating (e.g., 4.5 stars).- Sustainability Perception: - Pie Chart: % of consumers who perceive the product as environmentally friendly.---3. Market Share Section- Sales Volume: - Line Graph: Monthly sales comparison with competitors.- Growth Rate: - Dynamic KPI: Year-over-year growth % (e.g., 15%).---4. Customer Loyalty Section- Repeat Purchase Rate: - Metric Counter: % of customers who have repurchased (e.g., 60%).- Net Promoter Score (NPS): - NPS Gauge: Score out of 10 (e.g., 30).---5. Social Media Engagement Section-Follower Growth: -Line Graph: Monthly follower count over the past year.-Engagement Rate: -Bar Graph: Likes, shares, and comments per post type.---6. Website Analytics Section-Traffic Sources: -Donut Chart: Breakdown of traffic sources (organic search, social media, direct).-Conversion Rate: -KPI Display: Conversion rate % (e.g., 2.5%).---7. Customer Feedback and Reviews Section-Review Scores: -Average Score Display: Average score across platforms (e.g., 4.2).-Sentiment Analysis: -Word Cloud: Key positive/negative mentions from reviews.---8. Competitive Analysis Section-Competitor Positioning: -Matrix Chart: Brand positioning vs. competitors (Quality vs. Price).-SWOT Analysis: -Table Display: Strengths, Weaknesses, Opportunities, Threats.